Before you can successfully sell your offer, you have to know how to sell yourself.

For 11 years, I knew how to sell businesses, offers, ideas, and even other people — but I didn't realize how much I resisted selling myself.

I just spent the weekend at Shelby Sapp's Women & Wealth event, and I went into that room wondering whether I would actually learn anything new. Honestly? That was my ego talking.

With Shelby Sapp at Women & Wealth

I left with pages of notes, a completely different perspective, and one lesson I haven't been able to stop thinking about — and I see so many incredibly talented women hiding behind their businesses, their clients, their credentials, or their content. They know they're good, but they struggle to explain why they're the person someone should choose.

Selling yourself isn't about bragging, pretending to be someone you're not, or becoming the loudest person online. It's about understanding your value and communicating it with so much clarity and certainty that other people can recognize it too.

So when I said I couldn't wait to create my own event — I meant it.